Tuesday, October 1, 2013

Digital Wine List...

Earlier this year I had a brush with the potential of having a digital wine list for our guests and the concept has captured my imagination!

Truth be told; today all wine list are digital. Sommeliers are using some form of computer program to log, arrange and track the wines in their charge. There is a divide or canyon between the printed list the guest uses to select wine from and the digital one the sommelier uses. The good news is that this divide is closing; we are beginning to see distal list in the hands of customers. This can take the form of a Ipad or other tablet to other electronic devices. This is one of the challenges; the cost of the hardware is significant. While thinking about this dynamic and watching our customers in the resort; I realize that the vast majority of our customers are already "packing" their own hardware. So then, why wouldn't our guest want to access our digital wine list with their own device? This is how and why I have added the wine list page to my blog page. Please; click on the link below and give me your feedback.  Do you find this list helpful?  How can it be better?

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